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Google’s John Mueller stated within the final Google web optimization office-hours from December 2023 that there isn’t a such factor as excellent web optimization. He stated, “in actual fact no web optimization is ideal.”
It is because the web, internet and serps are at all times altering and so ought to your web optimization. “The web, serps and the way person search is at all times altering. So web optimization will evolve over time as effectively. This contains each technical components, like construction information, in addition to concerns round high quality,” he added.
So if you cannot get excellent web optimization, do you have to hassle with web optimization in any respect? John stated you need to, he wrote, “Simply because you’ll be able to’t do excellent web optimization should not discourage you although.”
He stated this on the 19:12 mark on this video:
Discussion board dialogue at X.
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