Google Says EEAT Is Not A Ranking Factor Nor A Thing That Factors Into Other Factors

We have covered Google saying E-E-A-T is not a ranking factor too many instances right here however have we lined EEAT not being a factor that components into different Google rating components? That’s what Google’s Search Liaison, Danny Sullivan stated the opposite day on X.

Danny Sullivan wrote, “It isn’t a rating issue. It isn’t a factor that is going to issue into different components.” That is when he was speaking about “No, EEAT is just not a rating sign.”

Ryan J. Brown requested:

Are you able to say if it components into rankings? Instance, I’ve an interview questions web site. If I employed an ex Amazon recruiter to put in writing Amazon interview questions, that alone ought to enhance my rating? Proper? Possibly solely a fraction of a fraction but it surely needs to be a very good factor?

So he responded no.

Right here is his full response:

It isn’t a rating issue. It isn’t a factor that is going to issue into different components. Having an knowledgeable write issues does not magically make you rank higher, as a result of 1) anybody might self declare somebody to be an knowledgeable, and meaning nothing and a pair of) we do not one way or the other attempt to test and say “sure, that is an knowledgeable.” What can be a very good factor is having an knowledgeable write content material that folks like an respect, as a result of the experience they’ve is self-apparent. And if folks like your content material, you are naturally lining up with fully completely different precise singles we use to reward people-first satisfying content material.

I imply, Google stated this earlier than – renting an expert won’t help you with EEAT.

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Discussion board dialogue at X.