Google is testing putting a “fast view” button overlayed on the pictures on recipes inside Google Search. The loopy half is that clicking on “Fast view” retains you on Google whereas supplying you with a snapshot of the content material from the writer, with out sending that visitors to the writer.
this “Fast view” web page, I do not see any cause why a searcher would need to dig any deeper and go to the writer’s web site. A lot for the swiss army knife analogy that Google has given about its search outcomes. Right here Google isn’t supplying you with a snippet of data, encouraging the searcher to click on over to the publishers website. As a substitute, Google is serving you the entire toolkit proper on a silver platter.
Tom Critchlow pinged me about this and I used to be capable of replicate this in considered one of my exams. Here’s a GIF exhibiting the short view button after which what occurs after you click on on it:
Tim instructed me, “Google is totally hijacking the location click on to supply a “fast view” expertise.” “It seems to be extracting a lot of the content material on the web page together with web page content material, photos and feedback,” he added.
Here’s a static picture of the short view button on the recipe listings:
Then if you click on on it, you keep on Google.com and Google summarizes the important thing factors of the recipe. Positive, there’s a go to website button however do it is advisable to go to the location?
I’m positive many recipe bloggers won’t be completely happy about this. And if this expands to different industries, that is simply not good for publishers. Positive, it’s a good Google consumer expertise however this isn’t your content material to take Google.
I ought to observe {that a} dozen years in the past, Google had the same function named Quick View as nicely, that it officially launched after which pulled down a year later.
Discussion board dialogue at X.
