Google Merchant Center Next will soon support supplemental feeds

Google Service provider Heart Subsequent is rolling out assist for guidelines and supplemental feeds early subsequent yr.

If entrepreneurs require entry to those options earlier than then, it’s advisable to stay with the basic mode of the platform. For many who have already migrated to Google Service provider Heart Subsequent and want entry to those instruments, there’s the choice to modify again to basic mode.

Google is not going to begin inviting retailers at the moment utilizing these instruments emigrate to GMC Subsequent till they’ve been arrange. All present guidelines will proceed to perform after migrating.

Why we care. This information will carry reduction to advertisers, as these options are essential for optimizing Google Buying advert efficiency. Furthermore, advertisers who’ve migrated to GMC Subsequent initially believed they couldn’t discover supplemental feeds and guidelines as a result of new interface, however the actuality is that these instruments usually are not obtainable on the platform but.

Switching again to Traditional Mode. To revert from GMC Subsequent to basic mode and acquire entry to guidelines and supplemental feeds, observe these steps:

1. Check in to Service provider Heart.
2. On the prime of the display, click on the Assist & suggestions icon.
3. Click on “Use basic Service provider Heart”.
4. A disclaimer will seem. If you happen to’d nonetheless prefer to proceed, click on Use basic Service provider Heart.
5. A field will seem permitting you to present suggestions on why you’d like to modify. While you’re finished, click on Submit.
6. One other disclaimer will seem. Test the field, and click on Change now.
7. Traditional Service provider Heart expertise will now be obtainable to make use of.

No return to GMC Subsequent. If you happen to change again to the basic Service provider Heart expertise, you gained’t have the choice to return to the Service provider Heart Subsequent till the basic expertise is retired. It’s value contemplating that options from the basic expertise might be progressively integrated into Service provider Heart Subsequent over time. Google is encouraging entrepreneurs to remain in Service provider Heart Subsequent for essentially the most up-to-date options and functionalities.

Warning. Switching from Service provider Heart Subsequent again to the basic Service provider Heart could end result within the lack of beforehand added enterprise particulars and in-store product particulars. Think about this potential affect earlier than making the change.

Deep dive. Learn Google Adverts Liaison officer Ginny Marvin’s announcement on X in full for extra data.