A few years ago, I reported that Google has modified how your feeds work in Service provider Heart for nations by eradicating the necessity to record a main nation and extra nations and changing them with goal nations. Now Google is emailing advertisers letting them know that in case you are at the moment utilizing Nation of Sale it would migrate to the feed label performance.
Navah Hopkins posted on LinkedIn an electronic mail she obtained about this variation. It says that beginning in August 2024, “all Buying and Efficiency Max campaigns in your Google Adverts account that are at the moment utilizing Nation of Sale to match Service provider Heart feeds will mechanically improve to the brand new Feed label performance.”
Google added that there isn’t a motion it’s essential to take with this variation, it’s automated.
When the migration occurs, you’ll be able to anticipate:
- This variation will apply to all campaigns at the moment utilizing Nation of Sale.
- These campaigns will proceed to run uninterrupted and there shall be no modifications to the best way they operate.
- After this variation, you’ll now not be capable of create new campaigns utilizing Nation of Sale.
Google has extra particulars on feed labels here, it says:
Feed labels allow you to promote all merchandise with the identical feed label in a Buying or Efficiency Max marketing campaign. You possibly can choose just one feed label per marketing campaign. Feed labels permit extra flexibility in marketing campaign focusing on. For instance, feeds utilizing the identical language could possibly be given the identical feed label, making it simpler to focus on these feeds in a single marketing campaign.
Prior to now, merchandise had been chosen for campaigns primarily based on the “nation of sale”. For those who’ve used “nation of sale” to pick out merchandise on your advert campaigns, feed labels can be utilized as a substitute to proceed to categorise your numerous feeds by nation, permitting you to take care of your present marketing campaign construction. For campaigns created earlier than the introduction of feed labels, the feed label will mechanically be set to the two letter country-code of the unique “main nation of sale” subject, guaranteeing that any current focusing on continues uninterrupted. Be taught extra about the best way to Present merchandise in all nations utilizing a single feed.
For those who add a feed label, all the merchandise on this feed shall be duplicated and the copies could have no efficiency historical past.
The feed label you choose will decide which feeds from the chosen Service provider Heart account might be marketed on this marketing campaign. You possibly can handle your feed labels in Service provider Heart.
Discussion board dialogue at LinkedIn.
