Some advertisers obtained an e mail from Google this week with the topic line, “Modifications in validation logic for bid modifications.” This e mail was despatched to Google Native Service Adverts advertisers who doubtlessly used the API for that service.
The e-mail says:
You are receiving this e mail as a result of you could have been recognized as a doable API person for Google Native Providers Adverts.
It goes on to elucidate that “starting September 16, 2024, if you modify the manual_cpa_bid_micros area of a Native Providers Adverts marketing campaign by way of API,| there shall be a change in validation logic. If you request to switch manual_cpa_bid_micros for a given class, all bids larger than zero shall be accepted.”
Observe that the Native Providers Adverts advertiser portal will proceed to show an estimate of the variety of leads {that a} given bid might yield, so you may proceed to reference that have when figuring out your bid.
Anthony Higman posted about this on X and wrote, “Is that this saying what I feel it is saying? You may set any bid now? And any bid will accepted with no ceiling?”
A number of different advertisers have been additionally disturbed by this discover.
Right here is the e-mail:
Discussion board dialogue at X.
