Google is rolling out restrictions for suspended Google Ads accounts, limiting the actions advertisers can take whereas their accounts are suspended. Restrictions will probably be applied in June 2024.
Why we care. The restrictions may frustrate some advertisers wanting full entry throughout suspension durations.
What’s new? The performance of suspended accounts will probably be narrowed to some key areas like billing, appeals/verification, safety settings and account navigation. Different actions like modifying campaigns, creating new property or making modifications to suspended entities will probably be disabled.
Why it issues. The change provides Google extra management over suspended accounts, whereas nonetheless permitting advertisers restricted entry to make funds, obtain reviews and dispute suspensions.
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Solely these actions are permitted for suspended accounts:
- Billing (make funds, obtain tax docs, replace cost technique)
- Account settings (cancel account, declare refunds)
- Appeals and verification processes
- Replace safety settings
- Navigate the account, learn information, obtain reviews
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Concerning the creator
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising campaigns (largely however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments via inspiring management each on company, consumer and advertising tech facet.
Outdoors modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Stay, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She can also be a world speaker with among the levels she has introduced on being SMX (US), SMX (Munich), Associates of Search (Amsterdam), brightonSEO, The Advertising and marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Stay, AdWorld Expertise (Bologna) and extra.
