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Google is rolling out restrictions for suspended Google Ads accounts, limiting the actions advertisers can take whereas their accounts are suspended. Restrictions will probably be applied in June 2024.
Why we care. The restrictions may frustrate some advertisers wanting full entry throughout suspension durations.
What’s new? The performance of suspended accounts will probably be narrowed to some key areas like billing, appeals/verification, safety settings and account navigation. Different actions like modifying campaigns, creating new property or making modifications to suspended entities will probably be disabled.
Why it issues. The change provides Google extra management over suspended accounts, whereas nonetheless permitting advertisers restricted entry to make funds, obtain reviews and dispute suspensions.
Get the day by day publication search entrepreneurs depend on.
Solely these actions are permitted for suspended accounts:
- Billing (make funds, obtain tax docs, replace cost technique)
- Account settings (cancel account, declare refunds)
- Appeals and verification processes
- Replace safety settings
- Navigate the account, learn information, obtain reviews
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