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Google issued a reminder that it is going to be discontinuing all Common Analytics (UA) providers and APIs on July 1.
With Google Analytics 4 (GA4) properties absolutely changing UA, entry to UA properties by the Google Analytics front-end and APIs will now not be accessible beginning in July.
In case you haven’t absolutely migrated to GA4 properties, Google advises following the migration information to start transitioning as quickly as doable.
Why we care. If you don’t obtain or export your information earlier than UA sundown utterly, your information can be completely deleted by Google and, sadly, is not going to be recoverable, which might impression marketing campaign efficiency.
Exporting your information. To retain entry to your information out of your UA property, observe one of many strategies outlined within the Google Analytics Assist Middle. In case you plan to make the most of the BigQuery integration for exporting historic information out of your Common Analytics 360 property, Google strongly advises beginning this course of instantly.
What’s altering? When Common Analytics providers cease, you gained’t be capable of entry or use any information or settings by advertiser, writer, or different product integrations. For instance:
- As soon as Common Analytics providers finish, new conversions, together with targets and ecommerce transactions, will now not be measured. This contains conversions inside linked promoting accounts. This modification might impression the efficiency of advert campaigns, particularly if these conversions are used alongside Good Bidding methods.
- Common Analytics viewers lists can be closed. This closure might impression the activation and efficiency of advert campaigns that depend on these lists for focusing on.
- API requests related to Common Analytics properties will fail. This contains requests for deleting Common Analytics information by way of the Consumer Deletion API. Consequently, instruments depending on this API, similar to Looker Studio, is not going to show any Common Analytics information.
- You may request BigQuery export and backfill of historic information from Common Analytics 360 properties solely till June 30. Any information already exported will stay accessible in BigQuery.
- Attribution Tasks that had been a part of Attribution (beta) in Google Analytics can be deleted.
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Deep dive. Learn Google’s step-by-step GA4 migration guide for extra info.
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