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Google Adverts is at the moment investigating error messages associated to “complicated advert textual content” and different content material high quality labels.

Whereas affected customers can nonetheless entry the platform, they are going to expertise error messages, excessive latency, or different sudden behaviors.

Why we care. In case your marketing campaign is affected by these points, relaxation assured that the issue is on Google Adverts’ finish, and the platform is actively engaged on an answer as a prime precedence.

Error message. Google Adverts and website positioning specialist Adriaan Dekker shared a screenshot of the complicated textual content error message on X:

Gogole Ads Confusing Text

Delays. Google is experiencing a backlog of self-service appeals regarding the Complicated Advert Textual content and different content material high quality labels error messages. A press release confirmed that workers are actively engaged on resolving these points as a precedence.

When will the difficulty be resolved? Google confirmed that it’ll present “extra data shortly.” Nevertheless, an actual time and date haven’t been specified.

What Google is saying. For those who’re an advertiser affected by this error, and you’ve got time-sensitive campaigns, Google suggests taking particular steps till the difficulty is resolved on their finish:

  • “The one recognized work-around presently is for an advertiser to add new property / edit current property to exchange these which can be at the moment labeled. E.g. The textual content asset labeled for Complicated Textual content ‘Purchase this now’ could possibly be edited to ‘Purchase this at present’ and the brand new asset won’t be labeled.”

Get the each day publication search entrepreneurs depend on.


Deep dive. Learn Google’ announcement in full for extra data.

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