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Google is now selling its AI Overviews straight in Google Uncover. As customers scroll by means of the Google house web page, they could see a pattern of a query that Google thinks its AI Overviews in Google Search can do a pleasant job of answering.
What it appears like. Here’s a screenshot of my Google Uncover feed displaying a promotion for AI Overviews. On this case, Google is selling Olympics swimming by asking the query, “Why aren’t full-body swimsuits allowed on race day?”
Here’s a screenshot:
Once you click on “See AI Overview,” you might be taken into Google Search, and Google will then present you the AI Overview on the prime of the search outcomes web page.
I covered examples of fencing earlier right now, listed here are a few of these examples:
Olympics partnership. That is seemingly a part of the Google partnership with the Paris Olympics, the place Google announced that you may “be taught extra in regards to the Video games with Gemini.”
Why we care. It’s fascinating to see Google pushing AI Overviews, possibly to get extra customers extra accustomed to them. It’s clear, AI Overviews are right here to remain and might be an enormous a part of Google Seek for the foreseeable future.
New on Search Engine Land
In regards to the creator
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming staff for SMX occasions. He owns RustyBrick, a NY based mostly net consulting agency. He additionally runs Search Engine Roundtable, a well-liked search weblog on very superior SEM matters.
In 2019, Barry was awarded the Excellent Group Companies Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Persona Of The Yr,” you may be taught extra over right here and in 2023 he was listed as a prime 50 most influential PPCer by Advertising and marketing O’Clock.
Barry may be adopted on X here and you’ll be taught extra about Barry Schwartz over here or on her personal site.
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