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After over 32 hours of silence after the Google Search ranking data leak, Google has lastly confirmed the leak, however urged warning round making assumptions on how Google Search rating works primarily based on the paperwork.

Google despatched me a statement that reads:

We might warning in opposition to making inaccurate assumptions about Search primarily based on out-of-context, outdated, or incomplete info. We’ve shared in depth details about how Search works and the sorts of components that our methods weigh, whereas additionally working to guard the integrity of our outcomes from manipulation.

I spoke with a Google consultant about this information leak and Google wouldn’t remark about particular particulars within the information leak. Google mentioned it merely will not speak about particular rating indicators, because it by no means actually does. It doesn’t do that, as Google mentioned, as a result of it doesn’t wish to give any benefit to bad-actors and spammers.

Google mentioned it might be incorrect to imagine that this info within the information leak is complete, absolutely related, and even gives up-to-date info on the Google Search rankings. I do not assume anybody would argue with this message – we simply do not know.

So these rumors that this was pretend are incorrect.

Did Google mislead us? I do know many within the trade assume Google lies to us. However I’m not positive we are able to use this as clear proof that Google outright lied to us. I imply, we simply do not know if the whole lot on this doc was ever used, simply used for testing, was used on the time Google made these statements. So it’s simply exhausting to know for positive.

That being mentioned, I posted a ballot on X asking “after studying Google’s response to the information leak – will you belief Google going ahead?” As you count on, most say they can’t belief Google, with at the moment over 1,200 votes – 90% mentioned “No.”

I additionally posted this, the responses are attention-grabbing and no method would Google reply 99% of them:

Lastly, listed below are some reactions to Google’s response:

There may be simply a variety of response, as you possibly can think about.

Discussion board dialogue at X.

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