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Google has made quite a few updates to its how-to control your snippets in search results to make clear that the snippets are primarily generated utilizing the web page content material. Google eliminated the part about wealthy outcomes and structured knowledge on that web page.
Google explained, that they’ve clarified in these paperwork “that the first supply of the snippet is the web page content material itself.” Including “The earlier wording incorrectly implied that structured knowledge and the meta description HTML ingredient are the first sources for snippets.”
Google modified the primary paragraph to learn:
Google primarily makes use of the content material on the web page to robotically decide the suitable snippet. We may additionally use descriptive info within the meta description ingredient when it describes the web page higher than different components of the content material.
Beforehand it learn:
Google makes use of quite a few completely different sources to robotically decide the suitable snippet, together with descriptive info within the meta description tag for every web page. We may additionally use info discovered on the web page, or create wealthy outcomes primarily based on markup and content material on the web page.
Google additionally wrote this on the revised web page:
Snippets are primarily created from the web page content material itself. Nonetheless, Google typically makes use of the meta description HTML ingredient if it’d give customers a extra correct description of the web page than content material taken instantly from the web page.
Beforehand it mentioned:
Web site homeowners have two major methods to recommend content material for the snippets that we create:
Wealthy outcomes: Add structured knowledge to your website to assist Google perceive the web page: for instance, a overview, recipe, enterprise, or occasion. Be taught extra about how wealthy outcomes can enhance your website’s itemizing in search outcomes.
Meta description tags: Google typically makes use of tag content material to generate snippets, if we expect they offer customers a extra correct description than could be taken instantly from the web page content material.
These had been the modifications made to that doc.
Discussion board dialogue at X.
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