Google Charging Canadian Advertisers A 2.5% Surcharge

Google notified advertisers in Canada they’re charging a 2.5% surcharge on prime of every little thing for getting adverts on Google. That is on prime of many of those advertisers losing the credit card payment option, which was pretty much as good as money for a lot of of them.

These surcharges for some international advertisers usually are not new, however they’re new to Canadian advertisers.

Google calls them a “Jurisdiction-specific surcharges,” which is a made up identify by Google, which Google describes as:

Regulatory working prices or DST charges could also be charged along with your promoting prices each time an advert is served in particular jurisdictions, no matter the place your precise enterprise is positioned. These surcharges are related to the price of doing enterprise when an advert is served in these jurisdictions.

These are the nations which have these DST charges; Austria, Canada, Spain, France, United Kingdom, India, Italy, Turkiye, and a few others.

The brand new Canadian charges begin as of October 1, 2024. Google wrote, “a 2.5% Canada DST Payment might be added to your subsequent bill or assertion for adverts served in Canada. The charges are being added to cowl a part of the price of complying with Digital Providers Tax laws in Canada.”

Darcy Burk posted a screenshot of the e-mail he acquired from Google on this:

Canadian advertisers usually are not completely happy about this – listed below are some complaints:

Discussion board dialogue at X.