A: This matter has come to the fore, particularly since Google’s rollout of the Possum filter on September 1, 2016. Companies on the similar tackle (and even in the identical neighborhood) that share a class and are competing for a similar search phrases typically have the frustration of discovering that their GBP seems to be lacking from the map whereas a co-located or close by competitor ranks extremely. Google’s effort to ship variety causes them to filter out firms that they deem too comparable once they’re in shut proximity to 1 one other.
If you end up at the moment in a situation the place you occur to be sharing a constructing with a competitor, and also you’ve been puzzled as to why you appear invisible on Google’s maps, zoom in on the map and see in case your itemizing all of a sudden seems. If it does, chances are high, you’re experiencing filtering.
If that is your predicament, you’ve gotten a number of choices for addressing it. As a measure of final resort, you possibly can relocate your organization to part of city the place you don’t must share a location and don’t have any close by rivals, however this is able to be an excessive resolution. Extra virtually talking, you will want to audit your competitor, evaluating their metrics to yours, to find why Google sees them because the stronger search outcomes. From the outcomes of your audit, you possibly can create a technique for surpassing your opponent in order that Google decides it’s your enterprise that deserves to not be filtered out.
