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Google’s Gary Illyes answered the query in an Workplace Hours hangout about whether or not a double ahead slash in a URL has an impression on the SEO for a website.
A double ahead slash occurs for plenty of causes which might be typically associated to a coding challenge on the CMS or within the .htaccess file which can lead to duplicate webpages that solely differ within the URL.
It’s a difficult drawback that typically can’t be solved by creating an .htaccess rule to rewrite the URL to take away the additional ahead slash as a result of that doesn’t actually remedy the precise drawback.
The one option to actually remedy the double slash within the URL drawback is to trace down what precisely is inflicting the net server to generate double ahead slashes within the URLs.
That is the query that was requested:
“What’s the search engine optimisation impression of utilizing double slashes in a URL, similar to in https://www.instance.us//us/store?”
Gary Illyes answered:
From a puritan perspective, that’s not a difficulty. In the event you have a look at RFC 3986, section 3, the ahead slash is a separator and is OK to look within the URL path as many occasions as you want, even repeatedly.
From a usability perspective it’s in all probability not the best thought, and it might additionally confuse some crawlers.”
Associated: The Complete Guide to On-Page SEO
Usability And Crawler Confusion
Usability of a web site is essential as a result of that may result in consumer dissatisfaction and frustration, which might have a unfavorable long run impact on web site recognition, which in flip might have an oblique impression on visibility if no person recommends the location, folks cease visiting the location and web sites are hesitant to hyperlink to the location due to poor usability.
Crawler confusion may be thought of to contribute direct impression on SEO. It’s a finest follow to make a web site simple to crawl and perceive so something that causes crawler confusion must be handled instantly.
Google can in all probability determine it out however hoping Google figures out the way to crawl a web site isn’t a finest follow.
Have an professional on htaccess check out your guidelines to see if that’s the reason for the issue. Or else have a developer have a look at the code to see if there’s one thing there that’s producing the double ahead slashes. Crawling with Screaming Frog can assist pinpoint the place the double ahead slash is beginning which in flip can present a clue for what’s inflicting that technical challenge.
Watch the Google Workplace Hours hangout on the 5:46 minute mark of the video:
Featured Picture by Shutterstock/Sklo Studio
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