Google Analytics 4 Subproperties Integration With AdSense

Google introduced further integration help between Google Analytics 4 and AdSense. Google initially added integration in June 2023 between GA4 and AdSense however now “in the event you’re utilizing GA4 subproperties or roll-up properties, you may set up hyperlinks between these properties and AdSense accounts independently from the supply properties,” Google said.

Google stated once you hyperlink your AdSense account to a GA4 property, your AdSense information from that account turns into accessible in GA4 stories and explorations.

“By combining AdSense information with different website metrics, reminiscent of site visitors sources and consumer conduct, you may acquire deeper insights and determine patterns that may show you how to to optimize your advert income,” Google defined.

Listed below are the steps:

1. Sign in to your AdSense account.
2. Click on Account Entry and authorization Google Analytics integration.
   The “Handle your Google Analytics hyperlinks” web page opens. Right here you may:
   • View your Analytics hyperlinks.
   • Create new hyperlinks.
   • Delete present hyperlinks.
3. Click on +New Hyperlink.
4. Choose the property that you just need to hyperlink from the record.
5. Click on Create hyperlink.
   Your property is now linked to AdSense. Notice that it could take as much as 24 hours to your Google Analytics account to begin displaying information.

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