Google Analytics 4 launched a default Google Advertisements report, now out there inside your account’s efficiency reporting part.
To entry this report, it is advisable to hyperlink your GA4 profile along with your Google Advertisements account
Why we care. The inclusion of this Google Advertisements report, previously present in GA4’s predecessor Common Analytics, simplifies knowledge entry inside GA4. It helps you determine what’s working nicely and what wants enchancment, making it simpler to optimize your marketing campaign extra successfully.
First noticed: The report was first noticed by Senior Efficiency Advertising and marketing Supervisor and Google Advertisements skilled, Thomas Eccel, who shared a preview on X:
To find this report, go to the Promoting part, navigate to “Efficiency”, and click on on “Google Advertisements”.
What Google is saying. Google confirmed the brand new report back to Search Engine Land, explaining it’s a part of its Promoting workspace replace. A spokesperson not too long ago confirmed:
- “Should you presently run adverts campaigns or monetize your properties with adverts, be sure that your adverts accounts are linked to proceed getting these actionable insights. If no account is linked, you will notice a web page that prompts you to hyperlink to an adverts or writer account.”
Deep dive. Learn our GA4 Promoting workspace update report for extra info.
