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Google Analytics has a brand new beta Google Adverts report named “conversion efficiency.” This can be a beta characteristic proper now, so that you won’t have the ability to see it. However you should hyperlink your Google Adverts account to your GA4 account. Then you will note the conversion efficiency over time, analyze conversions and phase by channel teams.

This was noticed by Thomas Eccel who posted about this on LinkedIn and shared this branded screenshot of it:

Thomas wrote, “Google Analytics 4 “Conversion Efficiency” Beta exhibiting now in some properties! With this new Promoting characteristic, you first want to pick your linked Google Adverts Account and choose the conversion objective(s) you wish to show. You possibly can see the conversion efficiency over time (graph), analyze conversions and phase by channel teams.”

Do you see this?

Discussion board dialogue at LinkedIn.

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