Google Ads Unveils Four New Search Ad Position Metrics

Serina Fignole – November 19, 2018

As a digital marketer, it is very important perceive the place your advert(s) seem inside a Google Search outcomes web page. Opposite to widespread perception, Google’s common place metric isn’t a real indicator of the place an advert seems on the web page. Technically, an advert place of “1” represents that your advert will likely be positioned earlier than all different adverts, but it surely doesn’t imply the advert will likely be on the absolute prime location.

With this being mentioned, Google launched 4 new search advert place metrics to assist digital entrepreneurs to obviously perceive the place their adverts seem on a Google Search outcomes web page – two metrics for absolutely the prime place on the web page and two associated to advert impressions that show above the natural outcomes:

• (Absolute Prime) %: Reveals the proportion of your advert impressions which can be proven because the very first advert place above the natural search outcomes.
• (Prime) %: Signifies the % of your advert impressions which can be proven wherever above the natural search outcomes.
• Search (Absolute Prime) IS: The quantity of impressions acquired within the absolute prime location above the natural outcomes divided by the estimated variety of impressions you have been eligible to obtain within the prime location.
• Search (Prime) IS: The impressions acquired within the prime areas above the natural search outcomes in comparison with the estimated variety of impressions you have been eligible to obtain within the prime location.

To summarize, it’s endorsed to make use of Impression (Absolute Prime) % and Impression (Prime) % to establish the situation of your adverts on the outcomes web page as a substitute of common place. Fairly than utilizing common place to bid on a web page location, it’s greatest to make use of Search (Abs Prime) IS and Search (Prime) IS.

You probably have any questions on how Google Adverts’ new search advert place metrics will have an effect on your adverts, contact the Google Advertising Platform licensed specialists at MoreVisibility.