Google will likely be updating its Google Advertisements knowledge retention coverage on November 13, 2024 to solely retailer knowledge 11 years previous or newer. Something older than 11 years of knowledge will likely be faraway from Google’s servers. Google says if you wish to maintain on to the previous knowledge, ensure to obtain it earlier than November thirteenth.
Google posted this information on Thursday and I had it in my publication on Friday morning however I figured it was value calling out as its personal submit, in case a few of you missed it.
Google wrote:
Beginning November thirteenth, Google Advertisements will likely be implementing a brand new knowledge retention coverage. All account knowledge, together with efficiency metrics, billing data, and historic studies, will now be retained for a interval of 11 years.
Which means when querying the Google Advertisements API utilizing both GoogleAds.Search or GoogleAds.SearchStream you’ll solely be capable of retrieve knowledge as much as 11 years earlier than the date of your API request and knowledge earlier than that won’t be returned.
Google mentioned, “In case you want historic knowledge for greater than 11 years in the past, we advocate you retrieve it and retailer it earlier than November thirteenth, 2024.”
Anu Adegbola wrote on Search Engine Land, “Most customers gained’t must take any fast motion, however this variation may have an effect on long-term reporting and evaluation methods for some advertisers.”
Google additionally emailed this to advertisers, Kirk Williams posted a screenshot on X:
I like this response from Michael Simpson:
No! There goes my advert knowledge from 2004 to 2013. pic.twitter.com/yyjvGdm1tD
— Michael Simpson (@Michael_in_biz) October 11, 2024
Discussion board dialogue at X.
