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Google has launched the 2023 Google Ads safety report sharing that Google has eliminated 5.5 billion advertisements, suspended 12.7 million advertiser accounts, restricted over 6.9 billion advertisements, and restricted advertisements from displaying up on 2.1 billion writer pages. That’s about 6% extra advertisements eliminated, 90% extra suspended advertiser accounts, restricted 60% extra advertisements, and 40% extra advertisements faraway from writer pages when in comparison with last year.
Listed below are quotes from Google on these stats:
In 2023, we blocked or eliminated over 5.5 billion advertisements, barely up from the prior yr, and 12.7 million advertiser accounts, practically double from the earlier yr.
In 2023, we blocked or restricted advertisements from serving on greater than 2.1 billion writer pages, up barely from 2022. We took broader site-level enforcement motion on greater than 395,000 writer websites, up markedly from 2022.
Listed below are the uncooked numbers by yr:
Right here is the bar chart:
Listed below are charts from the protection report breaking down these numbers by class:
Google posted on X, “From blocking billions of unhealthy advertisements to enhancing verification and transparency for political advertisements, we’re dedicated to sustaining a wholesome ad-supported web.”
Duncan Lennox, VP & GM of Google Adverts Privateness and Security additionally wrote:
The important thing development in 2023 was the affect of generative AI. This new know-how launched important and thrilling adjustments to the digital promoting business, from efficiency optimization to picture enhancing. In fact, generative AI additionally presents new challenges. We take these challenges critically and can define the work we’re doing to handle them head-on.
Simply as importantly, generative AI presents a singular alternative to enhance our enforcement efforts considerably. Our groups are embracing this transformative know-how, particularly Massive Language Fashions (LLMs), in order that we will higher preserve folks secure on-line.
You possibly can obtain the total report over here as a PDF.
Discussion board dialogue at X and WebmasterWorld.
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