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Google has despatched out an e mail to some advertisers utilizing location asserts inside Google Adverts with “new coverage necessities.” Briefly, it says that in case your location is closed, not acknowledged, or doesn’t match the enterprise advertisements location, then Google Adverts location belongings will not be allowed.
Google wrote, “Areas which might be closed, not acknowledged by Google, or don’t match the enterprise operating the advert (excluding affiliate places), won’t be allowed as Location belongings.” “Additionally, belongings with services or products that don’t match the desired location won’t be allowed,” Google added.
This shall be up to date on December 20, 2023 and can ramp up with enforcement over the next 8 weeks.
If Google finds that your location asset does not adjust to these insurance policies, the situation asset will obtain a “Disapproved” standing. Disapproved location belongings cannot be utilized in your advert campaigns. If you happen to disagree with the disapproval, you’ll enchantment the choice by following the directions within the Google Adverts console.
This was noticed by Anthony Higman who posted this on X and stated, “So to be trustworthy, I’m responsible of this one! I’ve an account the place certainly one of my purchasers Google Enterprise Profiles Was Closed, however continues to be showing and is lively in advertisements. We did not take away it as a result of we did not wish to negatively have an effect on efficiency for that location, however I assume its a wider…”
Right here is that e mail:
The e-mail reads:
New coverage necessities for location belongings inside Google Adverts
Pricey Advertiser,
Google shall be updating the Location asset necessities coverage and start imposing the coverage replace on December 20, 2023 with a gradual ramp-up over roughly 8 weeks.
What’s altering?
This replace defines the sorts of location belongings that are not allowed on Google Adverts. All relevant insurance policies shall be enforced in your location belongings. Areas which might be closed, not acknowledged by Google, or don’t match the enterprise operating the advert (excluding affiliate places), won’t be allowed as Location belongings. Additionally, belongings with services or products that don’t match the desired location won’t be allowed. Evaluate the Location asset necessities coverage on December 20, 2023 for extra detailed info.
How will this replace be enforced?
If we detect that your location asset does not adjust to these insurance policies, the situation asset will obtain a “Disapproved” standing. Disapproved location belongings cannot be utilized in your advert campaigns. If you happen to disagree with the disapproval, you’ll enchantment the choice by following the directions within the Google Adverts Ul.
Evaluate this coverage replace to find out whether or not or not any of your location belongings adjust to the coverage.
Thanks to your cooperation.
Sincerely,
The Google Adverts Staff
Discussion board dialogue at X.
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