Google Adverts began limiting country-level location exclusion to 120 entities.
Transferring ahead, advertisers will obtain a warning notification if the variety of entities they enter exceeds this restrict.
Exclusion record adjustments. The difficulty was first flagged by Google Adverts advertising and marketing company PPC Sauce on X:
- “I’ve an exclusion record (all international locations however US, or Australia and many others.) and have at all times been capable of simply plug it in till right now.”
The company then shared a screenshot of the warning notification despatched by Google while you surpass the 120-country restrict:
What Google is saying? Google Adverts Liaison Officer Ginny Marvin stated on X:
- “You will note this notification if you happen to attempt to add greater than roughly 120 nation degree location exclusions. The intention is to simplify location concentrating on workflows, and we suggest utilizing optimistic geographic concentrating on as a substitute.”
Why we care. Google’s tips state that the place your advertisements shouldn’t seem is simply as essential for marketing campaign success as the place they need to seem, so eradicating advertisers’ management to restrict places might trigger concern. Nonetheless, advertisers seeking to exclude places they haven’t beforehand focused needn’t fear, as Google notes:
- “There’s no have to exclude areas that you simply haven’t already focused — your advertisements received’t be proven in locations until you explicitly goal them.”
Deep dive. Learn Google’s guide to excluding advertisements from geographic places for extra info.
