Google Ads Now Limits Country Exclusions To 120

Google Advertisements now limits the variety of country-level exclusions you’ll be able to add to your adverts to 120 international locations. This can be a new restrict, however Google confirmed that location exclusions aren’t going away, however they’re now restricted to 120 international locations.

PPCSauce was given an error whereas utilizing the placement exclusion characteristic and posted the error on X that learn, “The variety of entities exceeds the restrict.” Here’s a screenshot:

Ginny Marvin, Google’s Advertisements Liaison, replied saying, “You will notice this notification in case you attempt to add greater than roughly 120 nation degree location exclusions. The goal is to simplify location focusing on workflows, and we advocate utilizing constructive geographic focusing on as a substitute.” Marvin additionally confirmed this isn’t a bug however a characteristic, the place Google deliberately added a restrict to the variety of international locations you’ll be able to exclude.

Some suppose that this implies Google will take away the placement exclusions utterly sooner or later however Google stated no. “Location exclusions aren’t going away & we all know they’re vital. However advertisers shouldn’t have to make use of a blanket exclusion method, and utilizing a constructive targeting-first method shouldn’t affect efficiency,” Marvin added.

“I provided this in that thread as effectively: In the event you or anybody are seeing points on this entrance, please be happy to DM me with additional particulars so we are able to examine,” she added later.

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