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Google Advertisements has stopped supporting Retailer Gross sales Direct (SSD) as a standalone product.
The replace signifies that SSD conversion add requests to the Google Advertisements API are additionally now not supported.
Why we care. Entrepreneurs should keep knowledgeable about updates in reporting information and gross sales measurements to keep up correct experiences. This ensures efficient marketing campaign optimization for optimum outcomes.
Bettering store gross sales experiences. The replace goals to simplify Google Advertisements’ Retailer Gross sales product, offering improved store gross sales measurement and reporting information. This enhancement is efficacious for optimizing on-line adverts, particularly for companies falling into particular classifications:
- Automotive OEM (Unique Tools Producer) or Automotive Regional Supplier – Beta.
- Restaurant.
- Retailer.
Error message. Customers who had been beforehand allowlisted for this characteristic will now obtain a NOT_ON_ALLOWLIST_FOR_STORE_SALES_DIRECT error when making an attempt to add SSD conversions. Nevertheless, present SSD conversions will proceed to be obtainable in experiences.
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What Google is saying. Ben Karl, from the Google Advertisements API Staff, mentioned in a statement:
- “The elimination of SSD is a part of a simplification of the general Retailer Gross sales product. Customers who beforehand relied on SSD ought to evaluate the Retailer Gross sales onboarding information to grasp if they’re eligible for ongoing retailer gross sales measurement.”
- “If eligible, work together with your Google Advertisements account group to replace the characteristic. Please reference our Add Retailer Gross sales Conversions information, which has been up to date to mirror these adjustments.”
Deep dive. Contact Google by means of he forum or at [email protected] for extra info concerning this replace.
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In regards to the creator
Nicola Agius is Paid Media Editor of Search Engine Land after becoming a member of in 2023. She covers paid search, paid social, retail media and extra. Previous to this, she was web optimization Director at Jungle Creations (2020-2023), overseeing the corporate’s editorial technique for a number of web sites. She has over 15 years of expertise in journalism and has beforehand labored at OK! Journal (2010-2014), Mail On-line (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Solar (2018-2020). She additionally beforehand teamed up with web optimization company Blue Array to co-author Amazon bestselling e book ‘Mastering In-Home web optimization’.
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