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Google has despatched some Google Advertisements advertisers electronic mail notices that any of their Google Advertisements experiments with out an finish date will now be assigned a default finish date of August 23, 2024.
Google stated you possibly can at all times alter your finish dates in your advertisements to keep away from them from expiring robotically.
Thomas Eccel shared the e-mail on X which reads, “You are receiving this message as a result of your Google Advertisements account has Marketing campaign Experiments with out an finish date specified.”
Google added, “Efficient from 1 June 2024, all present Marketing campaign Experiments with out an explicitly specified finish date will robotically have a default finish date set to 23 August 2024. You may also alter the top date at any time earlier than the experiment ends.”
In case you have a difficulty with this, Google stated you possibly can attain out to your account supervisor.
Here’s a screenshot of the e-mail:
Discussion board dialogue at X.
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