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Google has launched model 2.5 of the Google Adverts Editor, this comes 17 weeks since version 2.4 was launched in Jul 2023. The brand new model positive factors marketing campaign degree broad match, search themes, DSAs to PMax and way more.
PPCGreg noticed this earlier however the launch notes did not go dwell till yesterday afternoon:
tip: I like to recommend uninstalling the outdated model earlier than putting in the brand new one.
— Greg (@PPCGreg) November 1, 2023
Right here is the complete listing of adjustments you possibly can count on in model 2.5 of Google Adverts Editor.
App URL for App Set up Adverts
Now you can add app deep hyperlinks for App Set up Adverts by way of the App URL area, much like App Engagement Ads.
Routinely created property in Advert Power of responsive search adverts
Advert Power of responsive search adverts will take mechanically created property under consideration to make sure that Advert Power outcomes are correct.
Asset supply in asset report
The “Asset supply” column is now accessible for channel degree, asset group degree, and advert degree asset stories. This column lets you differentiate between mechanically created property and advertiser offered property.
Extra fields in Discovery product adverts
Discovery product adverts now assist the next further fields:
- Movies
- Lengthy headline
- Path 1
- Path 2
In-feed video adverts
Editor now helps in-feed video adverts in Discovery campaigns. In-feed video adverts have options of each Discovery adverts and responsive show adverts.
Textual content mode for choosing movies
Now you can swap between the video picker and textual content mode within the video asset library. In Editor v2.4, a video picker was used to pick out movies to be added to adverts. With textual content mode, now you can enter uncooked video IDs to pick out movies.
Marketing campaign degree broad match
Editor now helps the broad match key phrases marketing campaign setting. When enabled for a marketing campaign, solely broad match key phrases might be added. Any present non-broad match key phrases might be modified to broad match.
Video view campaigns
Editor now helps Video view campaigns, that are Video campaigns with Goal CPV bid technique and multi-format video adverts.
Search themes in Efficiency Max campaigns
Editor now helps search themes in Efficiency Max campaigns. Search themes can help you present Google AI with helpful details about what your clients are trying to find and which matters result in conversions for your online business.
Exchange Textual content instrument for product teams
Now you can use the Exchange Textual content instrument to interchange items of textual content all through all parts of a product group. For instance, this can be utilized to shortly repair a model title that was persistently mistyped, wherever it seems within the set of product teams.
System focusing on in Discovery campaigns
Now you can allow cellular provider focusing on, and marketing campaign degree system bid changes for desktop, cellular, pill, and TV in Discovery campaigns. For bid changes, the one changes allowed are 0% and -100%.
Model settings for Search and Efficiency Max campaigns
Editor now helps model settings for Search and Efficiency Max campaigns, particularly:
- Model restrictions for Search
- Model exclusions for Efficiency Max
Options associated to Dynamic Search Adverts in Efficiency Max campaigns
Editor now helps options associated to Dynamic Search Adverts in Efficiency Max campaigns, together with:
- Including Dynamic Search Adverts in Efficiency Max campaigns
- Specifying web page feeds to make use of in your Efficiency Max campaigns
- Supporting webpage focusing on for asset teams
Advert format controls for Video attain campaigns
Now you can select the advert codecs that present for Video attain campaigns, together with:
- In-stream adverts
- In-feed adverts
- Shorts adverts
Advert group degree location and language focusing on for Demand Gen campaigns
Now you can configure your language and placement focusing on for Demand Gen campaigns on the advert group degree. Be aware you could solely select the extent of focusing on throughout marketing campaign creation, and it could possibly’t be modified afterwards.
Dynamic Search Adverts campaigns to Efficiency Max improve instrument
Editor now reveals suggestions to improve your Dynamic Search Adverts campaigns to Efficiency Max. Once you apply this suggestion, a particular instrument will run and create a migrated Efficiency Max marketing campaign. You’ll be able to apply a number of suggestions on the identical time emigrate Dynamic Search Adverts campaigns in bulk.
Within the instrument, you possibly can monitor the standing of every marketing campaign migration per account. Be aware that Google Adverts Editor might be unavailable till the migration course of is full.
After the migration course of is full, the instrument will obtain the draft campaigns and present if any upgrades failed. The downloaded draft campaigns may also present any errors that have to be fastened, resembling lacking property. After the errors are fastened, the suggestions are utilized in real-time.
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