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Google Adverts has completed auto-migrating location extensions to property for many energetic accounts, a course of introduced on July 24, 2023.
Why we care. This alteration expands the methods advertisers can use location info of their adverts, probably bettering advert efficiency and attain.
The main points.
- Migration affected accounts with exercise between July 1, 2023, and Jan. 1, 2024.
- Inactive accounts throughout this era weren’t migrated.
The right way to examine. Advertisers can confirm migration standing utilizing two fields within the customer resource:
- bool location_asset_auto_migration_done
- string location_asset_auto_migration_done_date_time
What you’ll see. Migrated accounts will show an alert within the Google Adverts UI and present property beneath the account.
What’s subsequent. Advertisers whose accounts weren’t migrated however need to use location property must create them manually by way of the UI or API.
Between the strains. This migration displays Google’s ongoing efforts to streamline and improve advert capabilities, probably providing advertisers extra flexibility in how they show location info.
Who to contact.
Backside line. Advertisers ought to examine their accounts’ migration standing and take motion if wanted to make sure they’re leveraging the total potential of location-based promoting on Google Adverts.
New on Search Engine Land
In regards to the creator
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising and marketing campaigns (largely however not completely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising and marketing departments by inspiring management each on company, consumer and advertising and marketing tech facet.
Exterior modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Stay, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She can be a global speaker with among the levels she has introduced on being SMX (US), SMX (Munich), Mates of Search (Amsterdam), brightonSEO, The Advertising and marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Stay, AdWorld Expertise (Bologna) and extra.
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