Google Ads API v18 launches with new features for developers

Google introduced the discharge of model 18 of its Google Adverts API, introducing a number of new options and enhancements for builders.

Key updates:

1. Optimized finances options: New GenerateRecommendations function for Efficiency Max and Search campaigns
2. Efficiency Max insights: New performance_max_placement_view report for querying placement-specific information
3. Versatile search settings: Changed summary_row_setting and return_total_results_count with extra customizable search_settings
4. Enhanced segmentation: New segments for lodge and search marketing campaign studies based mostly on particular locations
5. Journey Feed assist: Added new click on and asset varieties for Search Adverts
6. Partnership advertisements: New DataLinkService.CreateDataLink for linking Google Adverts accounts to creator movies
7. Content material efficiency metrics: New content_criterion_view for Show, Demand Gen, and Video campaigns

Why we care. These API updates enhances instruments for optimizing campaigns and analyzing efficiency throughout completely different marketing campaign varieties. New options like finances options for Efficiency Max and Search campaigns, placement-specific information insights, and versatile search settings present extra granular management.

Between the strains. These updates mirror Google’s deal with bettering efficiency monitoring, optimization capabilities, and cross-platform integration.

What’s subsequent:

• Up to date shopper libraries and code examples shall be revealed subsequent week
• Builders might want to improve their shopper libraries and code to entry v18 options

The underside line. Google Ads API v18 presents builders extra granular management and insights, doubtlessly resulting in more practical advert campaigns and higher ROI for advertisers.