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Google will quickly make important modifications to its Google Advertisements API, simplifying the method of importing conversion changes.
Why we care. This replace removes a key friction level for advertisers and API customers, permitting for extra speedy knowledge changes and probably extra correct marketing campaign optimization.
Driving the information. Beginning Sept. 9, customers can add conversion changes instantly after the unique conversion is recorded, eliminating the earlier 24-hour ready interval.
Key modifications:
- Elimination of error codes associated to “too current” conversions.
- Changes will probably be counted as “pending” till processed (as much as 24 hours).
- Impacts Google Advertisements API variations v15, v16, and v17.
What to observe:
- API customers ought to take away logic that enforces ready intervals for adjustment uploads.
- Functions ought to be modified to now not observe the eliminated error codes.
- Customers counting on profitable or failed occasion rely metrics may have to regulate their logic, particularly for v17.
Between the strains. This replace streamlines the conversion adjustment course of, probably resulting in extra well timed and correct marketing campaign knowledge for advertisers.
What’s subsequent. Google suggested customers to replace their functions and processes forward of Sept. 9.
Backside line. Whereas this change simplifies the add course of, it might require some changes to current workflows and functions for Google Advertisements API customers.
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Concerning the creator
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising and marketing campaigns (principally however not completely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising and marketing departments by way of inspiring management each on company, consumer and advertising and marketing tech facet.
Exterior modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Dwell, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She can also be a global speaker with among the phases she has offered on being SMX (US), SMX (Munich), Mates of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Dwell, AdWorld Expertise (Bologna) and extra.
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