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Google Adds Organization Level Return Policy Structured Data Support

avenueadsBy avenueads12 June 2024No Comments2 Mins Read
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Google has expanded its assist for return coverage structured knowledge to permit you to add the return coverage to the group stage, and never need to specify that coverage on every product element stage. Final yr Google started supporting return policies in structured data however on the particular person product stage – now it is usually supported on the group stage.

Google wrote, “Right now we’re including assist for return insurance policies on the group stage as properly, which implies you’ll specify a basic return coverage for your small business as a substitute of getting to outline one for every particular person product you promote.”

“Including a return coverage to your group structured knowledge is particularly necessary if you do not have a Service provider Heart account and need the power to offer a return coverage for your small business. Service provider Heart already permits you to present a return coverage for your small business, so when you’ve got a Service provider Heart account we suggest defining your return coverage there as a substitute,” Google added.

Google additionally mentioned, “In case your website is an internet or native enterprise, we suggest utilizing one of many OnlineStore, or LocalBusiness subtypes of Group.”

Here’s what it appears like:

Merchant Organization Information

Right here is the way it appears within the rich results testing tool:

Rich Results Test Return Policy

Right here is the sample markup:

Google Return Policy Markup

Discussion board dialogue at X.

Observe: This was pre-written and scheduled to be posted immediately, I’m currently offline for Shavout.

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