From hearth chats to expert-led classes that includes digital leaders who’re blazing a path on this planet of omnichannel advertising, this 12 months’s Emarsys Omnichannel and AI Masterclass is packed filled with insights that can depart you buzzing with new concepts.
On this article, we’re going to check out three key classes from the likes of Dwelling Depot, Colgate-Palmolive and Kellanova that you just received’t need to miss. Let’s dive in.
Greater than commerce: How CPG manufacturers are constructing DTC engagement
Audio system:
- Don Brett, Podcast Host, CPG View
- Jamie Schwab, VP International Digital Commerce, Colgate-Palmolive
- Jamie Decker, VP e-Commerce, Del Monte
- Diana Macia, Director, International Omnichannel Capabilities, Kellanova (Kellog’s)
What’s in retailer:
Pushed by the trendy shoppers’ demand for comfort and inner pressures to construct model affinity, the previous couple of years have seen a stampede of client merchandise manufacturers opening up direct-to-consumer choices.
Nevertheless, with a number of channels in play, the fast-moving world of e-commerce comes with its personal set of challenges. Be part of Don Brett, CPG View Podcast host and an esteemed panel of CPG company as they focus on:
- The significance of a first-party knowledge technique in 2024.
- What worth exchanges are being created throughout the shopper journey.
- How manufacturers are balancing personalization with client belief.
- AI’s position throughout this entire ecosystem and its new functions.
How Dwelling Depot engineers on-line experiences that ‘Get Extra Carried out’ throughout peak seasons
Audio system:
- Mauricio Gonzalez, DFC Logistic Options Design Coordinator, Dwelling Depot
- Stephanie Dymott, Product Advertising Supervisor, Emarsys
What’s in retailer:
Uncompromising high quality and supportive workers make Dwelling Depot a one-stop-shop for all issues DIY. Now, it’s taking this to the following degree, with a model transformation that delivers an unmatched buyer expertise that delivers what prospects want, precisely once they want it.
On this session, Dwelling Depot’s On-line Expertise Division Head shares:
- Dwelling Depot’s journey to omnichannel advertising mastery, detailing their transformation from in-store to on-line.
- Key insights into how they put together for Black Friday, their largest gross sales occasion of the 12 months.
How Replacements, Ltd. plates up conventional and digital advertising to serve a broad demographic
Audio system:
- Amy Childress, e-Commerce Advertising Supervisor, Replacements
- Kara Lewis, Lead Shopper Technique Supervisor, Attentive
What’s in retailer:
With a 40-year legacy and a mastercraft service that replaces valuable items of china, it shouldn’t come as a shock that Replacements Ltd. attracts a extra “senior” demographic. Nevertheless, as they’ve labored to draw youthful prospects, they’ve seen an attention-grabbing change – extra of their older prospects are partaking on newer advertising channels.
The consequence? An interesting intersection between conventional and transformative advertising that requires a singular technique. Be part of Replacements Ltd.’s E-commerce Advertising Supervisor and Attentive’s Lead Shopper Technique Supervisor, as they focus on how Replacements Ltd. is utilizing cutting-edge advertising tech and buyer knowledge to bridge the hole between outdated and new.
These are simply a number of the manufacturers and classes that at the moment are confirmed for the AI & Omnichannel Masterclass hosted by Emarsys.
Sign up now to get entry to all classes, dwell and on-line from 12 to 13 June.
