Daily Search Forum Recap: February 15, 2024

Here’s a recap of what occurred within the search boards as we speak, by means of the eyes of the Search Engine Roundtable and different search boards on the internet.

We’ve one other unconfirmed Google search rating replace that touched down yesterday. Google featured snippets disppaeared this morning, they’re again now. Google added new assist for DMA based mostly wealthy outcomes, aggregator models, refinement chips and flight outcomes. Google will make clear its insurance policies for utilizing AI to generate content material and Google Search. Google is testing new resort search consequence layouts. Google up to date is canonical documentation, it is best to learn it. Google Search Console filters and dialog menus at the moment are extra curved with bigger fonts. Google high tales has a brand new label.

Search Engine Roundtable Tales:

• Google Search Ranking Algorithm Update Hits On February 14 & 15 (Unconfirmed)
  
  I see indicators of one other unconfirmed Google search rating algorithm replace that kicked off yesterday and is rolling into as we speak. The search engine optimization chatter inside the search engine optimization business began yesterday and has solely escalated as we speak, whereas the Google volatility tracker instruments are largely all choosing up large swings as we speak.
• Google Search Featured Snippets Have Gone Missing
  
  It appears that evidently Google has stopped serving featured snippets in its search outcomes this morning. It began round 7 AM ET as we speak, nearly an hour in the past. I can’t set off any featured snippets to load.
• New Google Search DMA Rich Results, Aggregator Units & Refinement Chips
  
  We have been seeing adjustments to the Google Search leads to the European areas associated to Digital Markets Act (DMA) comparability websites and accommodations, and many others. The Google Search workforce now posted about how the search experiences are altering with new wealthy outcomes, aggregator models, and refinement chips – most of what we lined already however now it’s official.
• Google Will Clarify Use Of AI To Generate Content For SEO Purposes
  
  Danny Sullivan, Google’s Search Liaison, mentioned final week that the search firm will challenge further clarifications across the acceptable or unacceptable use of AI to generate content material for search engine optimization functions. Briefly, Google has already mentioned you can not use AI (or different means) to generate content material to control rating in search outcomes.
• Google Search Console Launches User Interface Changes
  
  Google Search Console has quietly launched some comparatively small consumer interface adjustments. It looks as if the filters and sorting packing containers at the moment are curved and extra trendy.
• Google Updates Canonical Docs Explaining Which Attributes Break The Canonicalization
  
  Google has added a bit to the use rel=canonical hyperlink annotations part of the canonical search documentation to make clear that rel=canonical annotations with sure attributes usually are not used for canonicalization.
• Google Top Stories – New Stories Since You Last Searched
  
  Google is testing a brand new high tales function and label that tells you that there are new high tales obtainable because the final time you looked for that question. There’s a new label that reads “new” and says, “There are new outcomes since your final search.”
• Google Testing New Layouts For Hotel Search Pack Results
  
  Google is testing two new layouts for the resort search outcomes – the resort pack. As an alternative of simply itemizing the leads to an inventory view, Google is testing present the outcomes aspect by aspect in columns and rows.
• Google NYC Gets Snow Tuesday
  
  I dwell a couple of 45 (could possibly be two hours if unhealthy visitors) drive from the Google NYC workplace and we received 9 inches of snow on Tuesday however NYC not often will get any snow accumulations as a result of its town. Google NYC did get just a few inches of snow in entrance of the Google constructing. Most of it did not stick however Central Park clocked 4 inches.

Different Nice Search Threads:

• For non-AI #SEO topics which is most interesting…, Danielle Rohe on X
• Food Ordering and Booking integrations can no longer attach their subsidiary companies to a merchants GBP. Thanks to Google’s new third-party policies, ClaudiaT on X
• Gemini (https://t.co/4axIwqpUYX) Wednesday update: 1) Refusal reduction: we eased refusals on many images with people in them. Gemini will extract the text and reason upon it. This will especially help on images with screenshots, Jack Krawczyk on X
• Gemini mobile update: rollout started in English in more countries and will continue over next few days., Jack Krawczyk on X
• I’d look at the traffic and not SEO-Juice. Are too many people getting lost when they want to visit you? That seems like something worth fixing if you can., John Mueller on X
• It’s more if you accidentally 404’d something and fixed it. You obviously don’t have to fix 404s that you want to be 404s. Also, this is more about tracking for you (“I fixed this, tell me when you see it fixed too”)., John Mueller on X
• Today’s advertiser focus for EEA preparedness *by March* will be on #GA4, your first-party data, enhanced conversions and customer match., AdsLiaison on X
• We keep at improving our ranking systems. Being in the top results often means you’re lined up with what our systems are looking for (not always, because our systems aren’t perfect). But you probably don’t have any fundamental issues, and it *might* be th, Google SearchLiaison on X

Search Engine Land Tales:

Different Nice Search Tales:

Analytics

Trade & Enterprise

Hyperlinks & Content material Advertising and marketing

Native & Maps

Cellular & Voice

search engine optimization

PPC

Search Options

Different Search

Suggestions:

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