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A Google doc that got here out of the DOJ trails stated that again in 2017, Bing Search was quicker than Google was particularly taking a look at cell queries. The doc was an inside Google doc and went by means of 10 components of latency.
I noticed this through Juan González Villa who posted a screenshot of this on X, the doc is dated June 2017 and appears to come back from Google. It says, “Trying particularly at cell queries on browsers, Bing persistently serves search outcomes quicker than Google at present:”
Then it breaks it down by 10 totally different areas:
1. Bing outcomes arrive ~300ms quicker: Not together with variations attributable to SSL, Bing search outcomes begin to arrive and render ~300ms quicker than Google search outcomes.
2. Google has a bigger latency penalty for logging-in than Bing: Outcomes for logged-in person queries on Google arrive ~350ms later than queries by logged-out customers. Logged-in queries on Bing are solely ~100ms slower.
3. Bing is quicker partially attributable to our server-side latency growing since 03 2016: Latency traits present that, whereas person connections are steadily bettering, server-side latency is getting worse at a quicker fee. Roughly ~150ms of the achieve comes from *Confidential* and ~80 ms from *Confidential* itself.
4. Bing has extra granular streaming: The Google SRP comes down in 4 distinct chunks (header, physique, footer, late footer). Bing delivers their SRP in lots of extra granular chunks.
5. Bing has a smaller payload dimension: On common, the Bing / search web page is half the scale of Google a google /search web page (~200kb vs ~ 100kb uncompressed, excluding exterior assets).
6. Bing and Google’s client-side rendering occasions are comparable: Whereas there could also be room for optimization, the client-side rendering occasions for each Bing and Google are roughly the identical.
7. Bing doesn’t use SSL by default: Utilizing SSL incurs an amortized ~26ms loss per question relative to Bing with out SSL.
8. Bing doesn’t help HTTP/2 and QUIC: This may occasionally trigger a better response time on high-latency networks for Bing because of the TLS negotiation course of on each question.
9. Bing is extra adversely affected by poor networks: Below poor community circumstances, Google is definitely quicker than Bing.
10. Google’s cell site visitors incurs extra server-side latency than desktop site visitors: The latency is unfold evenly between *Confidential* and differs by ~50ms.
Right here is the doc scan:
I wager you each Google and Bing’s search outcomes pages are slower now than they have been in 2017 for a few of these AI generated pages. Possibly not…
Discussion board dialogue at X.
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