Alphabet Google Ad Revenue Up 13% & Microsoft Bing Ads Revenue Up 12%

Google and Microsoft each reported superb earnings, driving each inventory costs up after hours. I wish to dive into the advert income facet, and it appears to be like like Google Advert income was up 13% from final yr and Microsoft Promoting income was up 12% from final yr.

And that’s good as a result of each corporations noticed advert revenues enhance the previous quarter and the quarter before that.

Google reported complete advert gross sales of $61.66 billion — up from $54.55 billion a yr in the past.

GOOG Earnings

The Google earnings launch (PDF) has Google’s revenues of $80.5 billion, up 15% yr over yr from $69.7 billion. Google’s advert income particularly was $61.7 billion, up 13% yr over yr from $54.5 billion. Web earnings jumped 57% to $23.66 billion, or $1.89 a share, from $15.05 billion, or $1.17 a share, a yr earlier.

Here’s a chart plotting Google’s total income, then advert income after which revenue over the previous a number of quarters:

Right here is the snippet from the earnings report:

Sundar Pichai, CEO, mentioned: “Our leads to the primary quarter mirror robust efficiency from Search, YouTube and Cloud. We’re effectively below means with our Gemini period and there’s nice momentum throughout the corporate. Our management in AI analysis and infrastructure, and our world product footprint, place us effectively for the subsequent wave of AI innovation.”

Ruth Porat, President and Chief Funding Officer; CFO mentioned: “Our robust monetary outcomes for the primary quarter mirror income power throughout the corporate and ongoing efforts to durably reengineer our value base. We delivered revenues of $80.5 billion, up 15% year-on-year, and working margin enlargement.”

MSFT Earnings

Microsoft total income was $$61.9 billion a 17% yr over yr enhance, advert income was up 12% with web earnings of $21.9 billion a rise of 20% yr over yr. Final quarter, Microsoft’s advert income was up solely 8%, so it is a large raise.

Microsoft wrote, “Search and information promoting income excluding site visitors acquisition prices elevated 12%.”

Right here is the chart exhibiting the share development for Microsoft promoting:

“Microsoft Copilot and Copilot stack are orchestrating a brand new period of AI transformation, driving higher enterprise outcomes throughout each position and trade,” mentioned Satya Nadella, chairman and chief govt officer of Microsoft.

“This quarter Microsoft Cloud income was $35.1 billion, up 23% year-over-year, pushed by robust execution by our gross sales groups and companions,” mentioned Amy Hood, govt vp and chief monetary officer of Microsoft.

Additionally, this:

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