A Guide to Integrating AI Tools in Your Marketing Processes [New Data + Expert Tips]

As I sit right here wrapping up this weblog submit, I’ve gotten caught making an attempt to provide you with a snazzy, however concise, title. 

So I turned to HubSpot’s AI Blog Writer for ideas, prompting it with the command to generate headline concepts for a weblog submit about integrating AI instruments into advertising and marketing processes.

This is only one technique to leverage AI instruments into your day-to-day workflow as a weblog author. Outdoors of running a blog, AI performs a large function in advertising and marketing, from product administration to website positioning.

On this weblog submit, we’ll go over:

How Entrepreneurs are Utilizing AI

Understanding Advanced Subjects

Entrepreneurs, resembling Martina Bretous, editor of our Next in AI Blog, use AI to raised perceive advanced matters.

“I’ll usually go to ChatGPT and ask, ‘Clarify X to me in layman’s phrases,’ or ‘as if I had been 5 years previous.’ Normally whenever you learn one thing on-line, you’ll be able to’t at all times attain out to the writer and get readability. ChatGPT’s like my good friend who helps me make sense of knowledge in a language I can perceive,” she stated.

Instruments like ChatGPT can present explanations in easy phrases, supporting entrepreneurs in comprehending data.

Automating Duties

AI has the potential to streamline the way in which entrepreneurs work by automating tedious duties, permitting them to deal with technique and motion. The automation of those duties can be essential in saving time and boosting effectivity. 

Our State of AI Report finds that entrepreneurs save greater than three hours per piece of content material utilizing AI automation.

“The primary advantages of incorporating AI into streamlining processes are time financial savings, automation of mundane duties, and elevated effectivity,” stated Irina Nica, product advertising and marketing supervisor at HubSpot.

“By leveraging AI, we will offload repetitive or time-consuming duties to know-how, permitting us to deal with extra invaluable and strategic work. This not solely boosts productiveness but in addition frees up our time to sort out tasks that require human experience and creativity.”

For instance, Nica makes use of AI to remodel assembly notes into actionable duties or subsequent steps. 

“Whereas this will seem to be a small job, having an AI assistant by my facet helps me full it quicker, permitting me to deal with the extra thrilling features of my job, resembling creating GTM methods and crafting positioning and messaging frameworks,” Nica explains.

Certainly, her sentiments are echoed in our State of AI Report that exhibits 95% of AI-using professionals say AI helps them spend much less time on handbook duties and extra time on an important components of their function (88%), the components of their job they take pleasure in most (85%), and on the inventive features of their function (83%).

Writing Higher Copy

To be able to be a great marketer, you’ll want to be good at writing. 

As a product advertising and marketing supervisor, Nica additionally leverages generative AI to help with writing.

“I depend on generative AI to help me with writing to assist enhance my productiveness. Writing is an enormous a part of my job, whether or not it is creating documentation, cross-functional communication, weblog posts, or social media content material. AI has turn out to be my trusty companion in dealing with among the routine writing duties,” Nica says. 

Content material Creation

Entrepreneurs use generative AI for an array of content material creation functions, from producing concepts for weblog posts to drafting social media copy. 

The picture beneath exhibits only one instance of how AI instruments like HubSpot’s Content Writer can generate copy for weblog posts, emails, social media posts, and internet pages.

Get started with HubSpot’s Free AI Content Writer

Aligning Internet Content material with Search Intent

Each blogger wants to know SEO in the event that they need to create content material that drives web page views and engagement. In reality, one of many causes I am scripting this submit is as a result of it pertains to matters and questions our readers regularly search on Google.

By analyzing search developments and patterns, AI algorithms can determine well-liked search queries and related key phrases associated to a selected subject. This helps bloggers perceive what customers are trying to find and permits them to decide on the suitable key phrases to focus on of their content material. 

Furthermore, AI-powered instruments can consider present content material and supply ideas for enhancing its relevance to look intent. 

By analyzing the context, construction, and language of a weblog submit, these instruments can determine areas for enchancment and counsel modifications to optimize the content material for search engines like google and yahoo. This might embrace including further key phrases, reorganizing paragraphs, or enhancing the general readability.

A Step-by-Step Information to Implementing AI in Your Advertising and marketing Processes

1. Establish potential use instances for AI.

Begin by brainstorming along with your group to determine potential use instances the place AI can add worth in streamlining your advertising and marketing processes. Think about duties which might be repetitive or time-consuming, resembling content creation, e-mail drafting, social media posting, or lead technology. 

“This needs to be a collaborative effort, so contain your group members to assemble their concepts as nicely. From that record, choose a most of three high-impact use instances to start with,” suggests Nica. 

“For instance, you may think about using AI for content material creation in your weblog, making a GTP to transform assembly notes into duties, drafting gross sales outreach emails, answering buyer queries, producing weblog photos, and even creating social media posts for launch campaigns,” she provides.

Professional tip: Try HubSpot’s library of content creation tools.

2. Consider the advantages of AI.

Think about the advantages of incorporating AI into your advertising and marketing processes. The primary benefits are time financial savings, automation of mundane duties, and elevated effectivity. By leveraging AI, you’ll be able to offload repetitive duties and deal with extra invaluable and strategic work.

Based on Bretous, AI can assist you make extra time to strategize and take motion, and spend much less time on tedious duties. 

“I like to recommend your personal to-do record and seeing what duties could possibly be assisted by AI. It is a low-stakes technique to get snug utilizing the know-how and it would find yourself shifting the way in which you’re employed. You would be shocked what number of AI instruments are on the market that may assist with on a regular basis, tedious duties,” she explains.

3. Discover AI instruments.

Exploring completely different AI instruments can assist you higher perceive find out how to incorporate them into your workflow.

For instance, Campaign Assistant can assist streamline the method for executing campaigns by producing copy to your belongings. 

Lately, I used Marketing campaign Assistant to put in writing an e-mail selling a winter vacation sale for my store promoting artwork prints and shirts.

To assist the AI generate efficient copy, I specified what my marketing campaign was about, key factors to deal with, the call-to-action, and writing fashion.

Inside seconds, I acquired ready-to-use copy for my e-mail marketing campaign. I’d make some tweaks, however the primary construction is there.

By understanding the distinctive capabilities of every AI software, you’ll be able to leverage them to streamline particular duties and processes in your advertising and marketing technique, in the end saving time and enhancing effectivity.

4. Begin with low-stakes duties.

When you’re new to AI or not sure the place to start out, this strategy means that you can get snug utilizing AI know-how with out excessive stakes. 

Start by figuring out duties in your to-do record which might be repetitive or time-consuming. These duties may embrace social media scheduling, weblog submit enhancing, or lead technology analysis.

Analysis and choose cheap or free AI tools specializing in automating these particular duties. By beginning with low-stakes duties, you will get snug with AI know-how and expertise the advantages firsthand with out risking main marketing campaign components. This strategy means that you can steadily construct belief in AI and develop its utilization to extra vital advertising and marketing processes over time.

5. Implement AI for high-impact use instances.

As soon as you have recognized the use instances and duties that may be streamlined utilizing AI, dig take a look at out the best affect AI options first. 

As soon as you have carried out an AI answer, you may additionally need to measure the outcomes inside one to a few months of implementation to find out the software’s effectiveness to your group.

6. Monitor and optimize AI efficiency.

Constantly monitor the efficiency of your AI implementations and make mandatory optimizations. 

“No matter use case you decide, measure the outcomes, be taught from the expertise, determine what labored finest, after which transfer on to the following use case,” Nica recommends. “The secret is to not overwhelm your self with infinite potentialities, however to be strategic in your AI investments.” 

Maintain monitor of metrics resembling time saved, elevated effectivity, and the affect in your advertising and marketing efforts. To do that, recurrently collect suggestions out of your group and end-users to make sure that AI is delivering the anticipated advantages and addressing the ache factors successfully.

7. Develop AI implementation.

As you achieve confidence and success with AI in streamlining your advertising and marketing processes, think about increasing the implementation to different use instances. Maintain exploring new AI instruments and applied sciences that may enhance your advertising and marketing effectivity and effectiveness.

Keep updated with the developments in AI for advertising and marketing to make sure you’re leveraging the most recent improvements to drive outcomes.

Get Began With AI Instruments

Finally, AI instruments add worth by saving time and streamlining advertising and marketing processes. They can assist you break down sophisticated matters, automate mundane duties, and generate content material. 

Get began with HubSpot’s AI tools.