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Google introduced late on Friday that AdSense for Search (AFS), AdSense for Buying (AFSh), and Programmable Search Engine (ProSE) will cease serving advertisements over google.com and this may also imply that advert personalization can be deprecated for these merchandise as a result of Google cookies will not be obtainable to them.
Google wrote, “Beginning in November 2023, we are going to start to maneuver Search Advertisements writer merchandise from utilizing “google.com” as their “serving area” to the brand new domains listed beneath. Merchandise in scope are: AdSense for Search (AFS), AdSense for Buying (AFSh), and Programmable Search Engine (ProSE).”
As a substitute of google.com, publishers will see these served over these two domains:
- “https://www.adsensecustomsearchads.com”
- “https://syndicatedsearch.goog”
Google mentioned they’re making this modification “to enhance end-user privateness, whereas additionally getting ready our merchandise for upcoming modifications to cookie conduct on frequent net platforms (together with Chrome).”
Since these advertisements are usually not being served utilizing google.com, they’ll not have personalization. Google mentioned, “they may also not have entry to any shared cookies with Google properties whereas serving advertisements.” “Customers should still encounter Google or advertiser cookies after clicking on an advert. Within the coming months, we additionally plan to cease utilizing cookies shared with Google properties for measurement,” Google added.
As a result of Google cookies will not be obtainable at advert serving time, advert personalization can be deprecated for these merchandise. Which means writer controls to allow/disable personalization (“personalizedAds”) will not set off personalization. Customers may also not have the ability to modify advert settings through their Google Advert Settings, together with blocking advertisements or in any other case setting preferences for advertisements that serve in your web site through AFS, AFSh, or ProSE.
Google did say that is anticipated to have a “minor affect” on advert efficiency. Google wrote, “As a result of these Search Advertisements writer merchandise rely predominantly on the consumer question for advert concentrating on, this modification is anticipated to have a minor affect on advert efficiency.”
However AdSense publishers don’t must do something on their finish for this modification.
Discussion board dialogue at X.
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