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By Sean Tinney August 17, 2023
Anybody who writes frequently, can relate to this – It takes a whole lot of effort and time simply arising with the suitable subjects. Then on prime of that you must truly write it, and rewrite it, and rewrite it some extra.
As a content material creator, you don’t simply write for one channel, probably you write for a number of channels – like a weblog, publication, social media.
There are a number of objectives it is best to attempt to obtain with something you write:
1 – Don’t be boring
2 – Train the reader one thing they might not know
3 – Go away an impression that causes readers to really feel like they’ve to reply or react
Due to these objectives (actually, they’re my guidelines for writing partaking content material), there are days the place it’s possible you’ll battle to provide you with content material concepts.
Then if you do have an concept, it might take you a number of hours to jot down one piece of content material.
But when there was a solution to make writing content material faster and simpler whereas nonetheless producing tremendous partaking content material, you’d be all for it – proper.
That’s the place repurposing content material comes into play.
On this weblog (which by the best way was repurposed from a publication), you’ll uncover 10 superb methods to repurpose your content material. Plus I’ll share some examples of the way I’ve repurposed my content material for greater engagement.
Repurpose e mail into a brand new weblog
I used to have a look at my publication content material and weblog content material as two totally different methods. Till I wrote this email again in Could. It was about the right way to develop your small business with extra and higher opinions.
I assumed it might make an amazing weblog submit, so I did some key phrase analysis (which I do for all my weblog posts) and located there was an excellent search quantity for “the right way to get Google opinions”.
To repurpose the content material to a weblog I wanted so as to add some extra supporting content material, however the core story was there. Test it out for your self: How to get Google reviews: A step-by-step guide to boosting your sales.
Repurpose weblog content material for a social submit
That is the best solution to repurpose content material, simply pull one vital nugget of data out of your weblog and make it a social submit. Embrace the weblog submit URL to assist drive extra visitors to your weblog content material.
On this instance, I repurposed content material from a weblog submit on the “best fonts for emails” and turned it right into a Twitter submit by highlighting the highest methods to decide on an e mail font. Plus I added a graphic exhibiting the highest fonts. By including the URL (as a bitly hyperlink) I used to be in a position to drive extra visitors to the weblog submit.
Repurpose weblog content material for a Thread
Or you may summarize the important thing factors of your weblog with a Twitter Thread.
Right here’s an instance of a weblog submit on “how to grow your email list using YouTube” that I changed into a Twitter Thread.
Make your publication a social submit
I took this newsletter the place we talked in regards to the new social platform Threads and turned it into an Instagram Reel, which took Chelsea (you’ll see her within the video) 5 minutes to make.
Then I added the archive of the publication (additionally known as a Newsletter Hub) so anybody, even when they weren’t on our e mail listing, might learn it.
Do you know that every one AWeber accounts come geared up along with your very personal Publication Hub – here’s how you can find it.
Flip a weblog into e mail content material
Take that weblog you simply created or a few of your hottest posts and switch it into an e mail publication.
You’ve got a number of fast and straightforward choices for turning your blogs into publication content material (particularly you probably have an AWeber account).
Choice 1: Use the feed ingredient
In AWeber accounts there is a “feed” element within the drag & drop builder. Pull the feed ingredient into your e mail, then add your weblog URL and your most up-to-date weblog posts are mechanically added to your e mail.
You’ll be able to present the picture, title, description, writer, and date for every weblog.
The feed ingredient may also be used for YouTube movies and podcasts.
Choice 2: Ask AWeber’s AI Writing Assistant to summarize your weblog
Whenever you write an extended type piece of content material, it may be difficult to then repurpose it into a brief type content material equivalent to a publication.
That’s when you may ask AI to summarize your weblog.
AWeber has an AI writing assistant feature constructed instantly into the e-mail message builder. Simply open up the immediate and ask AI to summarize your submit.
Right here’s an excellent immediate you should utilize to make sure the identical high quality is produced:
Summarize this weblog submit [blog url]. Write it in the identical tone and voice because the weblog submit. Maintain the phrase rely to underneath [include how many words you want the newsletter to be] phrases.
I used this immediate within the video beneath and the outcomes had been superb.
Repurpose a publication for a YouTube video
As soon as your content material’s written, you basically have a top level view for a YouTube video. Now it’s time to share your experience in a video.
On this instance, I took the newsletter about Threads that we already repurposed for social media and had one among my colleagues create a YouTube video.
This offers us much more methods we will use that one piece of content material for a number of totally different channels.
Repurpose a weblog for a YouTube video
Making a YouTube video from present content material isn’t simply restricted to newsletters. Weblog posts additionally make nice content material for movies.
Right here’s an instance of a weblog submit (Email design tips: A guide for non-designers) that we repurposed right into a YouTube video.
Since weblog posts are usually an extended type of content material, you don’t need to learn it verbatim. As a substitute break your weblog submit out into sections the place you may discuss key factors of your submit.
Repurpose content material right into a lead magnet
You’ve got all this superb content material in your weblog, YouTube movies, your publication, and presumably social media you could bundle collectively to create a lead magnet.
Begin with content material that’s driving probably the most visitors, this can be a good indicator that’s a preferred matter.
Right here’s an instance of a lead magnet that AWeber partnered with Litmus on. The general theme of the lead magnet was writing higher emails. Our portion was to coach readers on the several types of copywriting formulation that could possibly be used to jot down higher emails. We pulled the content material from this weblog submit titled “The 3 best copywriting formulas for email marketing.”
Repurpose content material right into a course
Creating a web based course is a implausible solution to monetize your content material. Plus when utilizing present content material from a weblog submit, creating this course generally is a fairly fast and straightforward effort.
To create worth to your on-line course, it’s vital to enhance your present weblog content material with supplementary supplies. These could possibly be slideshow shows, partaking movies, infographics, templates, and different assist assets that cater to various studying preferences.
Fortunately, user-friendly platforms like Teachable and Thinkific make your entire course of of making a web based course very easy.
Right here’s an instance of a course we created in Thinkific. The course, “24/7 Email Marketing Masterclass,” was created utilizing some content material from our weblog and different supporting supplies.
Drawing on the wealth of professional insights out there from our content material, we curated a exceptional studying expertise that resonates with our customers and helps them grow to be higher e mail entrepreneurs.
Repurpose content material for a podcast episode
Trying concepts for a podcast episode? Look no additional than your present content material. Publication and weblog content material make nice subjects for a podcast.
The perfect half is you basically have an indicator on how widespread that content material might be by taking a look at your e mail opens and clicks or weblog visitors.
AWeber created a sequence of podcast episodes based mostly solely on the content material from this Ultimate Guide to Email Marketing.
Right here’s an instance of a kind of podcast episodes:
Your flip
Repurposing content material just isn’t a brand new, revolutionary technique. It’s truly a really strategic a part of a well-rounded advertising and marketing plan. However you’d be stunned what number of nice content material writers don’t apply this technique. Me included, till lately.
So if you happen to haven’t began repurposing your content material, no time like the current to begin. When you’ve got been, let me know what ways you employ.
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