Campaign Monitor’s Year in Review

2022, one other eventful 12 months. We navigated our means by means of new challenges and new advertising and marketing developments that proceed to maintain us on our toes. However with all this “new,” we nonetheless made certain we advanced our methods to face out and join with our viewers.

This 12 months has introduced a renewed deal with nurturing current buyer relationships, by establishing belief, creating lasting impressions and offering worth, all within the pursuit of true connection. We imagine that connecting with our clients is how we measure success – so this pattern, for us, is one that may go effectively into 2023 and past.

We’re proud to say our platform and our clients have conquered this new panorama to efficiently join and convert audiences like by no means earlier than. However, earlier than we shut out on a fruitful 2022, let’s take a second to look again and acknowledge the achievements and milestones we’ve completed.

Collectively, we made an impression

This 12 months, Marketing campaign Monitor clients used our platform to ship extra emails than ever earlier than – 31,985,621,168 to be precise, that had been opened up in 248 international locations internationally*. That’s some severe attain!

And, you designed 491,373 e mail templates that made certain you stood out within the inbox.

You embraced know-how and leveled up your e mail advertising and marketing recreation

You harnessed the facility of e mail, A/B testing 140,663 campaigns and organising 41,382 automated journeys. Consider all the extra engagement and conversion you drove!

Our new product releases made it simpler so that you can create impactful campaigns

2022 featured a few of our most enjoyable releases up to now. We debuted 26 new options that targeted on supplying you with a wiser, quicker and naturally less complicated method to create impactful campaigns that take your advertising and marketing to the following stage.

Our largest and most enjoyable launch for 2022 was the launch of Marketing campaign Monitor SMS – which is now accessible to contracted clients sending SMS to the USA, UK, Australia and Canada, with expanded availability coming in 2023 (watch this area)!

Our monumental SMS launch now offers our clients entry to some of the highly effective and efficient advertising and marketing channels, to allow them to join and convert like by no means earlier than:

• The identical intuitive marketing campaign creation interface as e mail, so that you’ll discover it simple to get your SMS campaigns up and working quick.
• Improve the pace of return in your advertising and marketing funding by encouraging instant motionout of your subscribers.
• Seamlessly seize SMS permissions so you may develop your checklist, increase gross sales and drive urgency with extra contact factors.

However we didn’t cease there. Listed below are the a few of the different characteristic highlights:

Try all our product enhancements from 2022, right here: What’s New in Campaign Monitor.

You possibly can depend on us

We supported you with a 99.51% supply charge for all e mail campaigns despatched. And with 99.98% app availability, your expertise was seamless with minimal interruptions.

Our crew had your again each step of the way in which

If you wanted assist, you really liked that we now have a devoted assist crew, with actual technical experience – and we all know this as a result of 90% of you had been happy with how our crew resolved your requests.

We preserve you forward of the curve with greatest practices

We love creating content material to assist you in product greatest observe and enable you to navigate advertising and marketing trade shifts and developments. We stay up for bringing you much more content material and connecting as a group by means of occasions in 2023, however for now let’s try some highlights from 2022.

• SMS Best Practices Resources Hub: Our crew has accomplished a ton of analysis on SMS greatest practices (so that you don’t have to).
• Email Academy: Preference Center best practices: We added a brand new on-line e mail advertising and marketing course to our Email Academy household
• Signals22: our digital relationship advertising and marketing occasion, hosted by Marigold, introduced you 30 displays over 4 days mapped to the 4 phases of relationship advertising and marketing – Purchase, Have interaction, Personalize and Retain. Watch the sessions on-demand.
• Deliverability Q&A: We all know how essential deliverability is to you, so we sat down with our in-house deliverability knowledgeable, John Peters, that will help you maximize inbox placement and engagement through the busiest time of the 12 months.
• We launched over 20 new trendy e mail templates that enable you to drive curiosity and engagement in your e mail packages. Discover them underneath the ‘newest class’ within the e mail builder.

And collectively, we reached new heights

It’s due to our partnership with you that we obtained trade recognition. Listed below are a few awards we’re happy with;

As part of the Marigold household, we’re extraordinarily proud and honored to be acknowledged as a 2022 TrustRadius Tech Cares recipient. This award is a real testomony to the whole Marigold working in the direction of a extra inclusive and accountable enterprise.

Marigold was additionally chosen as one of many hottest marketing tech companies of 2022 by Enterprise Insider and “Best Overall MarTech Company” for the third consecutive 12 months by MarTech Breakthrough Awards.

But it surely wouldn’t have been potential with out you

We’re proud to be a associate who can develop alongside the altering advertising and marketing panorama and enable you to seamlessly join along with your viewers, it doesn’t matter what challenges come up. Whether or not these modifications are the way in which we devour data, modifications to laws and insurance policies, and even modifications to advertising and marketing methods within the present financial local weather – we’re at all times able to adapt and pivot. Marketing campaign Monitor’s coming Client Traits Index will forecast a few of these modifications anticipated all through 2023, so you may confidently navigate the brand new 12 months (keep tuned for extra!).

Yearly, we will’t think about being extra impressed than we already are by the entrepreneurs who creatively use Marketing campaign Monitor to attach with their clients. However right here we’re, wrapping up 2022, feeling much more impressed than ever. We will’t wait to see what the following 12 months brings – and we stay up for being part of your journey in 2023.

*Utilizing Nation Codes because the measure ISO3166