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Google’s Martin Splitt answered a query within the search engine optimisation Workplace Hours podcast about whether or not reproducing YouTube video content material into textual content on an internet web page could be seen as duplicate content material and have a unfavourable affect on the internet web page rankings.
Though duplicate content material just isn’t a unfavourable rating issue, content material printed on a extra authoritative web site could cause the content material on the much less authoritative web site to be outranked. It’s a sound query to ask as a result of content material on an authoritative will outrank the identical content material on a much less authoritative one.
Some within the search group refer to 1 piece of content material usurping the rankings of one other as ‘cannibalization’ of the webpage’s rating potential. That is the priority of the particular person asking the query.
Google’s Martin Splitt narrated the submitted query:
“If I create a YouTube video after which take that actual textual content or content material and place it on an internet web page, might Google flag that internet web page or web site for duplicate content material?”
Completely different Content material Media Are Handled As Separate
Martin Splitt answered that the 2 types of content material are totally different and won’t be handled as the identical content material, thus publishing textual content content material extracted from a video won’t be thought of duplicate content material.
That is his reply:
“No, one is a video and the opposite one is textual content content material, and that may be distinctive content material!”
Publishing Extracted Textual content From Video
Martin praised the concept of extracting textual content content material from a video and republishing it as textual content, noting that some individuals favor to eat content material in textual content kind somewhat than watching a video. Reversing the circulate of content material from textual content to audio or video might be not a nasty thought additionally as a result of some individuals have bother studying textual content content material and will favor listening to it from a video or a podcast format.
Martin commented on publishing video content material in a textual model:
“It’s additionally not a nasty thought, some customers (like me) may favor a textual content model and others won’t be capable to use a video model of the content material within the first place as a consequence of bandwidth or visible constraints.”
Takeaways
The concept behind the query is repurposing content material and it’s a good suggestion. Search is greater than Google, it’s additionally YouTube and wherever individuals get their audio content material, like Spotify. The truth that there isn’t any cannibalization of the content material between mediums makes repurposing a viable method to extending your content material attain.
Hearken to the podcast on the 8:20 minute mark:
Featured Picture by Shutterstock/Roman Samborskyi
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