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Google’s favoritism of sure varieties of web sites – or itself, within the type of search options and AI Overviews – are the most important threats dealing with search engine marketing consultants, in line with a brand new survey from Aleyda Solis.
search engine marketing threats in 2024. Google updates that favor sure varieties of websites (e.g., user-generated content material, large manufacturers) within the search outcomes is the most important risk to search engine marketing consulting efforts, in line with 52% of survey respondents.
- Google favoring its personal options/providers over exterior websites was the second greatest risk (48%) whereas AI Overviews got here in third (41%).
- Different actual search engine marketing threats are the adoption of LLMs to go looking as a substitute of Google (37%); AI personalization of Google Search outcomes (32%) and adoption of social platforms to go looking (28%).
Counter threats. So how are SEOs combating these threats? Primarily based on responses Solis acquired, SEOs are specializing in:
Why we care. search engine marketing is harder than ever in 2024 – particularly for smaller and mid-sized manufacturers and web sites. We’re already seeing many threats in 2024 (e.g., Google algorithm updates, extra competitors and complexity, much less assets). However there proceed to be many alternatives to succeed in and affect individuals throughout search journeys in at the moment’s fragmented search landscape.
In regards to the survey. The outcomes are based mostly on responses from 337 search engine marketing consultants, collected between July 21 and Aug. 21.
The report. You possibly can learn it right here: The SEOFOMO State of SEO Consulting – Survey 2024 Results.
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In regards to the creator
Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the most recent search advertising information, he manages Search Engine Land’s SME (Topic Matter Knowledgeable) program. He additionally helps program U.S. SMX occasions.
Goodwin has been modifying and writing concerning the newest developments and developments in search and digital advertising since 2007. He beforehand was Government Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
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