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Google has video SEO documentation to vastly make clear the video indexing standards and technical necessities. Plus, Google added a brand new watch web page part to the doc and expanded the examples within the doc.
There are a ton of modifications to the doc, if you wish to evaluate each, you’ll be able to evaluate:
I believe Google made these modifications due to the confusion across the video mode changes to when Google reveals a video thumbnail within the search outcomes.
The brand new indexing criteria says:
To be eligible for video options, a video should meet the next indexing necessities:
- The watch web page have to be listed.
- The listed watch web page have to be performing properly in Search earlier than its video could be thought-about for indexing. Simply because the watch web page is listed doesn’t suggest that the video will even be listed.
- The video have to be embedded on a watch web page.
- The video cannot be hidden behind different parts. Should you’re utilizing a paywall (for instance, customers must register or subscribe earlier than seeing the video), add paywall structured knowledge in order that Google can nonetheless discover and index the video.
- The video will need to have a legitimate thumbnail that is out there at a secure URL.
Google additionally spoke about how it is advisable to create a devoted watch web page for every video. Google stated, “To be eligible for video options (together with video outcomes on the principle search outcomes web page, Video mode, Key Moments, the Reside Badge, and different wealthy codecs), create a devoted watch web page for every video, if it is sensible for your enterprise.”
A watch web page’s essential goal is to point out customers a single video. The next pages are watch pages as a result of watching a person video is the principle motive the consumer is visiting the web page:
- A video touchdown web page
- A TV episode video participant web page
- A information video watch web page
- A sports activities spotlight web page
- An occasions clip web page
These pages aren’t watch pages as a result of the video is complementary to the remainder of the content material on the web page:
- A weblog submit that critiques an embedded video
- A product web page with a 360 video of a product
- A video class web page that lists a number of movies of equal prominence
- A film assessment web page with an embedded film trailer
Right here is an illustration Google added of the watch web page:
Plus there have been much more modifications to the web page.
So if you’re doing any video website positioning – you in all probability wish to evaluate the 2 pages.
Discussion board dialogue at X.
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