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As a reminder, Google Adverts has begun pausing low-activity keywords that had been created over 13 months in the past and have zero impressions over the previous 13 months. However that doesn’t imply Google will pause these if they’re already a part of paused campaigns or advert teams.
PPCGreg requested Google, first stating that he is perhaps overthinking it, however he requested, “With Google auto-pausing key phrases with no impressions over the past 13 months, does that embody all key phrases in campaigns which were paused for > 13 months?”
Ginny Marvin, Google’s Adverts Liasion, responded saying, “It won’t pause key phrases in paused campaigns or advert teams.”
Listed here are these posts:
Hello Greg, It won’t pause key phrases in paused campaigns or advert teams.
— AdsLiaison (@adsliaison) August 8, 2024
This may appear tremendous apparent to most however when you’re so deep within the weeds on some subjects, there may be causes to ask such questions that those that will not be in these weeds to not perceive.
We proactively construct a whole lot of campaigns in accounts for providers the companies would possibly start providing later – in order that they may very well be off for >13 months.
— Greg (@PPCGreg) August 9, 2024
Discussion board dialogue at X.
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