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Site visitors to Google Search appears to haven’t fallen with the rise of recent AI engines like google and AI based mostly search associated options, together with from OpenAI’s ChatGPT, Microsoft’s Copilot and different specialty engines like google.
New information from Datos’ clickstream panel, analyzed by Sonata Insights and coated in additional element by Rand Fishkin at Sparktoro reveals Google could have grown 1.4% from Might 2023 to Might 2024. “In Might of 2024, Google has barely extra desktop visits than they did in Might of 2023 (+1.4% development), whereas the biggest of the AI search gamers by this metric (Perplexity), was at 15.69 (+42% development from the yr prior),” Rand Fishkin wrote.
The info. Right here is the chart exhibiting Google versus the opposite AI search gamers within the subject:
Here’s a chart exhibiting question information but it surely leaves out the precise numbers. It does present searches per search consumer and the way a lot bigger Google is than all the opposite gamers.
Rand Fishkin stated, “Google had greater than 290x the variety of search customers as Perplexity in Might.” When you evaluate Google’s about “200 “occasions” (i.e. searches) per searcher monthly, Perplexity is ~15,” Rand extrapolated. “In essence, Perplexity’s customers are about 7.5% as lively on the platform as Google’s customers are on Google,” he added.
Extra particulars. You’ll be able to obtain the full report over here and you’ll learn extra on the Sparktoro blog.
Earlier we requested if Google lost market share to Bing in May and it turned out Google did not. Then there are predictions that search as we know it will slow, however will it?
Why we care. Even with all these AI search options and AI speciality engines, we nonetheless see Google has vital search market share. Will that change through the years, time will inform. However for now, Google continues to be a really dominate participant.
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