Google Ads Editor Version 2.7 Gains AI-Assets, Account Level Negative Keywords & More

Google has launched version 2.7 of the Google Advertisements Editor. This new replace brings quite a lot of new options and in addition deprecates quite a lot of options. New options embody AI-generated property, account degree content material label exclusions, account-level unfavourable key phrases and extra.

Version 2.6 was launched in March 2024 and version 2.5 was launched in November 2023.

Google Advertisements Editor is a free, downloadable software for managing your Google Advertisements campaigns. The device goals to save lots of time and make it simpler to make adjustments in bulk.

Here’s what Google added in model 2.7:

• AI-generated property for asset teams: Utilizing closing URL and free-form prompts, now you can add AI-generated property, equivalent to headlines, lengthy headlines, and descriptions, to your asset teams.
• Video companions for Demand Gen campaigns: Now you can embody video companions in your Demand Gen (previously Discovery) campaigns. Beforehand, this was solely doable for Video campaigns.
• New buyer acquisition objective:Editor now helps setting the brand new buyer acquisition objective on the campaign-level for Search and Efficiency Max campaigns.
• Account-level content material label exclusions: Editor now helps account-level content material label exclusions. You’ll find this in your Google Advertisements account below Instruments. Beneath Instruments, navigate to Content material Suitability, below which you’ll discover Excluded delicate content material, Excluded sorts and labels, and Excluded content material themes. When migrating Show Advertisements to Efficiency Max, content material label exclusions from the supply Show marketing campaign are migrated to the account degree.
• Account-level unfavourable key phrases: Google Advertisements Editor now helps account-level unfavourable key phrases, together with excluded content material key phrases. You’ll find this in your Google Advertisements account below Instruments. Beneath Instruments, navigate to Content material Suitability, below which you’ll discover Excluded delicate content material, Excluded sorts and labels, and Excluded content material themes.
• Different account-level settings: Now, Editor additionally helps different account-level settings, equivalent to stock sorts.
• Fastened CPM bidding technique: The Reserve cost-per-thousand impressions (CPM) bidding technique is now renamed to Fastened CPM. Editor now helps creating Video campaigns with this bidding technique.
• Causes for paused key phrases: Editor, now shows within the Standing column, the explanation for key phrases which are mechanically paused. For instance, Editor will present “Paused (Low exercise)” for key phrases with no impressions for a selected interval. These causes can be filtered.
• Export chosen sorts to CSV: Now you can select the particular sorts of knowledge to export to CSV information. For instance, you’ll be able to export solely a subset of advert sorts.
• Checkbox to “Conceal empty objects”: Now you can discover a checkbox to “Conceal empty objects” throughout the “Handle” pane on the backside left. This checkbox can be discovered within the 3-dot menu.
• Video format preferences for Demand Gen Video advertisements: Now, you’ll be able to set your format preferences for particular person Demand Gen Video advertisements. For every video, you’ll be able to set a desire for In-stream, In-feed, Shorts, or any mixture of the three. Additionally, you’ll be able to set “no desire, can serve wherever” for a video, which implies it may possibly serve wherever.

Here’s what Google eliminated in model 2.7:

• Sensible Purchasing campaigns and advertisements: Sensible buying campaigns and advertisements are totally deprecated and have been eliminated in Editor 2.7.
• Feed-based location property: Editor model 2.7 now not helps feed-based location property. These have been beforehand managed below Advert Property and the Asset Library. All accounts have been migrated to asset-based location property, and feed-based location property can now not be created or edited anymore.
• Feed-based location teams: Editor model 2.7 now not helps geo-targeting that makes use of feed-based location teams. These teams used to look as “Location group (legacy)” within the Areas menu below Key phrases & Concentrating on. All accounts have been migrated to asset-based location group concentrating on, which seem as “Location teams” within the Areas menu.

Discussion board dialogue at LinkedIn.