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Google Service provider Heart Subsequent now lastly helps supplemental feed/supply assist. Google promised us this could come early this yr, however it did not occur till early Q3 of 2024. That being mentioned, feed guidelines nonetheless don’t appear to be supported but by Google Service provider Heart Subsequent and that was additionally promised by now.
That is essential as a result of Google is moving everyone to Merchant Center Next quickly.
In December 2023, Ginny Marvin, the Google Advertisements Liaison, mentioned on X, it’s coming. “Assist for guidelines & supplemental feeds is coming early subsequent yr & we all know they’re essential to many,” she wrote. “We cannot invite retailers utilizing these options emigrate till they’re obtainable in GMC Subsequent,” she added.
Mike Ryan seen a brand new help document that claims supplemental feeds are actually supported. Mike wrote on X, hat tip to Kirk Williams, hat tip to Menachem Ani that it’s right here:
Wowza. Google DID just lately add supplemental feed/supply assist to Subsequent. That’s big! 🙌🙌🙌🙌 #ppcchat https://t.co/aWOS2lhVYJ
— Kirk Williams (@PPCKirk) July 15, 2024
Seems to be like they just lately added supplemental feeds to GMC nNext. Hoping they add feed guidelines quickly! https://t.co/ck5tNh78oG
— Menachem Ani – Google Advertisements 🎯 (@MenachemAni) July 18, 2024
Supplemental product knowledge sources permit you to apply your attribute guidelines and supplemental Content material API feeds to a number of sub-accounts on the similar time. Once you arrange a supplemental product knowledge supply, your product knowledge will solely be up to date when the supplemental product knowledge sources comprise IDs which are in a main product knowledge supply.
So this was a giant factor lacking from Google Service provider Heart Subsequent that was within the authentic model of Google Service provider Heart.
Kirk Williams simply posted a pleasant find out how to on this, test it out over here.
Discussion board dialogue at X.
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