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We’ll look again at 2024 because the 12 months AI made its manner into the martech stack.
Generative AI, particularly, shortly appeared in a variety of martech functions.
In truth, because the martech panorama grew to more than 14,000 new applications in 2024, 77% of the three,068 new instruments launched this 12 months are based mostly on generative AI.
Yearly, the annual MarTech Alternative Survey asks the advertising neighborhood in regards to the martech options they changed up to now 12 months.
Previously a number of years, the survey recognized quite a few attention-grabbing tendencies:
- Marketing automation platforms are the most-replaced martech utility for 3 years operating as we launch the 2024 survey.
- A rising variety of replacements (greater than one-third in 2023) are geared toward enhancing the shopper expertise.
- Business functions proceed to interchange homegrown options.
Within the 12 months that’s handed for the reason that 2023 survey was launched, we’ve seen continued layoffs within the tech sector, particularly.
Entrepreneurs and marketing operations professionals who took half in MarTech’s most up-to-date Salary & Career Survey recognized a lower in job satisfaction, a deal with demonstrating the worth of their work and useful resource limitations.
In opposition to this backdrop, we’re launching the 2024 MarTech Alternative Survey.
This temporary survey will discover the functions your advertising group changed up to now 12 months, why you changed them, whether or not your martech stack is rising or shrinking, and extra.
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