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Meta rolled out a brand new characteristic for advertisers utilizing its Conversions API, providing insights into occasion information transmission.
Why we care. This software supplies advertisers with a clearer image of how their information is being captured and despatched to Meta, probably bettering advert focusing on and efficiency measurement.
The main points:
- The “Occasion Protection” characteristic exhibits the overall rely of browser and server occasions despatched to Meta.
- It’s accessible by the Occasions Supervisor in Meta Enterprise Supervisor.
Finest practices:
- Use each sources: Meta recommends sending occasions from each the browser Pixel and Conversions API.
- Evaluate counts: Server occasions ought to equal or exceed browser occasions.
How you can entry:
- Open Occasions Supervisor in Meta Enterprise Supervisor
- Navigate to occasions “Overview”
- Select a selected occasion
- Click on “View particulars”
- Choose “Occasion protection”
First seen. We got here throughout this update on Bram Van der Hallen’s LinkedIn:
What to look at. How advertisers will use this new data to optimize their campaigns and information assortment methods.
New on Search Engine Land
Concerning the writer
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising campaigns (principally however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments by inspiring management each on company, consumer and advertising tech facet.
Exterior enhancing Search Engine Land article she is the founding father of PPC networking occasion – PPC Stay, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She can be a global speaker with a few of the phases she has offered on being SMX (US), SMX (Munich), Pals of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Stay, AdWorld Expertise (Bologna) and extra.
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