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Gary Illyes from Google mentioned he has heard from the search engine optimization trade that hreflang could be “annoying” and complicated and complicated. So he’s open to concepts on methods to substitute it and make it work for each small and actually massive web sites.
He wrote this on LinkedIn saying, “Issues I’ve realized and heard in Sofia on the SERPConf occasion.” He mentioned a kind of is that “hreflang is annoying.”
Gary wrote, “I do not disagree,” that I assume he understands why SEOs and creators discover it annoying.
So he mentioned that he open to new concepts. He wrote, “I am nonetheless very open to arising with one thing much less annoying, but it surely must work for small websites and mammoths as properly, whereas delivering no less than the identical quantity of knowledge.”
So you probably have concepts, let Gary know, he wrote, “Ping you probably have concepts.”
You need to use hreflang to inform Google concerning the variations of your content material. This helps Google perceive the assorted pages and the way they’re localized variations of the identical content material. However the implementation could be complicated and detailed, why he mentioned it may be annoying. A number of years in the past, John Mueller mentioned hreflang can be the most complex aspect in SEO.
Discussion board dialogue at LinkedIn.
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